Fulden Topaloğlu presented at EAD (European Academy of Design) Conference, which was held on April 12-14, 2017, at Sapienza University, in Rome. The presentation gave an overview about current approaches and needs with respect to the design management field and explained a new Design Management Audit Framework that businesses can use to evaluate their design management capabilities.

European Academy of Design (EAD) was formed to promote design and design research by enabling the dissemination of knowledge through conferences and the publication of proceedings, newsletters and a journal dedicated to design research. It is leaded by a committee of leading academics from across Europe, as well as from North 
America and Australia.